 Title: Product Launch Strategies
Author: David Zohar
Category: E-Business
Price: $27.00
Date Added: 2008-03-04
Ebook format: .PDF
Description: You know, back when I first started out in online marketing in 2002, there was always one thing that amazed me about this business. This is it: I'd wake up in the morning, and on checking my mail I'd see an ad for a product that would claim that they're only selling 500 copies before pulling it off the shelf forever. I'd think nothing more of it, go about my daily business, then wake up the next morning and check my mail again.
What I found never failed to shock me.
This $500 product they were only selling 500 of before pulling off the shelf forever had already sold 250 copies! Now in my naivety I did wonder if they were serious about this or it was just a marketing ploy. Several years down the line however, on meeting these marketers and... Read More...
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